Blog

Digitpro’s blog posts related to Internet marketing and other form of promotions.



Aesthetic need in creating a better working climate

Boring places cause boring works, decrease the quality of the work done and makes the work only a work to make the employees wait for your payments to start over the same cycle. Matthew Gwyther, after visiting some Italian buildings including real art pieces on themselves, underlines the importance of art, aesthetic and inspiring working climates.

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Have you planned your video strategy for 2017?

Have you planned your video strategy for 2017? If not it is better to do it now as with the advances in technology, and low cost of equipment, Video marketing has been growing at an alarming rate, but I believe that this is just the tip of the iceberg and that any company that does not have an aggressive Video Marketing Strategy for 2017 is going to get left behind.

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Good news for Digital Marketers as 70 Percent of Small Businesses plan to increase Digital Marketing spend for 2017

According Forrester US Digital Marketing Spend Will near $120 Billion by 2021. Investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in five years. However the big winner is online video that will see the most upward mobility.  Big and small advertisers alike love the reach and targetability of online video.  Spend on online video is up 114% since 2014.  Brand advertisers like that online video extends their TV and web reach with marginal incremental costs.  Mom and Pop shops feel it gives them a TV-like advertising presence but more affordably than traditional television ads.

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Marketing is a contest for people’s attention.

Just Eat and Gumtree on why online brands should not rush to TV advertising

Strong agency partners and being operationally ready are key to making a successful foray into TV advertising.

Just Eat and Gumtree have urged online brands not to rush to TV advertising until they’re ready, as it could lead to consumer frustration and set the brand back.

Speaking at a Thinkbox event on 23 February 2017, Just Eat’s UK marketing director Ben Carter spoke about how TV “transformed the business” after establishing itself as a digital disruptor in the food space.

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Don’t build links. Build relationships.

The story of Jerome Street wall.

The artist who changed American art forever

Tate modern with a landmark exhibition celebrates Robert Rauschenberg extraordinary six-decade career, taking you on a dazzling adventure through modern art in the company of a truly remarkable artist.

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These well-known companies are secretly underpaying their staff.

The government decided to name and shame over 350 companies that have shortchanged their employees by just under £1 million, and some of them are your everyday, go-to brands.

Read more at

http://www.marieclaire.co.uk/news/fashion-news/companies-underpaying-staff-debenhams-476253

Brand safety online: Can it ever be guaranteed?

The newspaper’s investigation found that brands including Waitrose, Marie Curie and Mercedes-Benz were unwittingly appearing on hate sites and next to YouTube videos created by supporters of terrorist groups, including so-called Islamic State. It estimates this could be generating thousands of pounds for the creators.

Read more:

https://www.marketingweek.com/2017/02/09/brand-safety-online/

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