Digitpro’s blog posts related to Internet marketing and other form of promotions.

Negative advertising: A definition

Throughout the area of research, different definitions of negative advertising and marketing are suggested. I have chosen to go with the definition by Bruce Pinkleton (1997). He suggests three types of negative advertising. I have chosen to broaden this theory to cover not only advertising but all negative communication.

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The Duellist Theory

As it has become quite even between left and right-wing parties and the race has turn out to be more competitive it is logical to use various campaign strategies to maximise party’s benefit in election process.  We believe that negative communication can be extremely beneficial in a close race.

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The 7 secrets of the greatest speakers in history

This talk was given at a local TEDx event, produced independently of the TED Conferences. “Never give a “Speech”, says Richard Greene. In this masterful talk, he explains how the great speakers in history use 7 secrets and how we can all become a great speaker by following these secrets and by not just giving a “speech” but rather creating “conversations” from the heart.

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Speak like a leader, learn ancient rhetoric, a secret to the language of leadership.

Did you know there is a secret language of leadership that determines who reaches the top in politics and business?

Simon reveal the six steps of rhetoric

  1. Breathless
  2. Repetition
  3. Balance
  4. Metaphor
  5. Exaggeration
  6. Rhyme

In this fast-paced and frequently funny TEDx talk, top speechwriter, Simon Lancaster, sets out the techniques that you can use to speak like a leader. The talk culminates in Simon Lancaster instantly improvising a powerful leadership speech based on an idea suggested by the audience.

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Marketing Mix

It is about putting the right product or a combination there of in the right place, at the right time, and at the right price. The difficult part is doing this well, as you need to know every aspect of your business plan. In the other word, Marketing Mix is planned mixture of the elements of marketing in a marketing plan. The aim is to combine in such a way as to achieve the greatest effect at minimum cost.

The marketing mix and the 4Ps of marketing are often used as synonyms for one another. In fact, they are not necessarily the same thing.

“Marketing mix” is a general phrase used to describe the different kinds of choices organizations should make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E. J. McCarthy.

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This Animation Was Created Using Old Photos from the Early 1900s

Here’s an amazing short film titled “The Old New World” by photographer and animator Alexey Zakharov of Moscow, Russia. Zakharov found old photos of US cities from the early 1900s and brought them to life.

The photos show New York, Boston, Detroit, Washington, D.C., and Baltimore between 1900 and 1940, and were obtained from the website Shorpy.

It’s a “photo-based animation project” that offers a “travel back in time with a little steampunk time machine,” Zakharov says. “The main part of this video was made with camera projection based on photos.”

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Aesthetic need in creating a better working climate

Boring places cause boring works, decrease the quality of the work done and makes the work only a work to make the employees wait for your payments to start over the same cycle. Matthew Gwyther, after visiting some Italian buildings including real art pieces on themselves, underlines the importance of art, aesthetic and inspiring working climates.

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Have you planned your video strategy for 2017?

Have you planned your video strategy for 2017? If not it is better to do it now as with the advances in technology, and low cost of equipment, Video marketing has been growing at an alarming rate, but I believe that this is just the tip of the iceberg and that any company that does not have an aggressive Video Marketing Strategy for 2017 is going to get left behind.

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Good news for Digital Marketers as 70 Percent of Small Businesses plan to increase Digital Marketing spend for 2017

According Forrester US Digital Marketing Spend Will near $120 Billion by 2021. Investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in five years. However the big winner is online video that will see the most upward mobility.  Big and small advertisers alike love the reach and targetability of online video.  Spend on online video is up 114% since 2014.  Brand advertisers like that online video extends their TV and web reach with marginal incremental costs.  Mom and Pop shops feel it gives them a TV-like advertising presence but more affordably than traditional television ads.

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Marketing is a contest for people’s attention.

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