One day training course in Internet marketing strategy and planning, this workshop can be booked as private course, and can be delivered to your company anywhere in the UK or EU. You can also save money if you have more than five members of your team who need training.
The aim of this workshop is to build a solid understanding of the principles of online marketing and help you develop an Internet marketing strategy that stand the test of time.
The workshop is less about “The Technology” and more about “How to get the most out of it? ” and developing the right mind-set for marketing in an Internet world. So there will be less about tactics and much more on fundamentals: fundamentals that are as relevant now as they were ten years ago and will likely be just as relevant in another ten years’ time. In the morning session, we will establish the fundamentals of digital marketing and development of online marketing strategies. The afternoon session is all about the tools available for digital marketing and how to prepare an action plan.
Who should attend?
- Directors and Managers of companies who want a better understanding of online marketing, or simply feel that they should be getting more out of it; and/or
- Those responsible for marketing on a day to day basis.
The seminar is of much use to someone totally new to Internet marketing as it is to someone with a considerable experience looking to find simplicity in an increasingly complex landscape.
The day will run over 2 parts, Morning session
1. Why the internet has changed marketing
2. Taking ‘online’ philosophies into your ‘offline’ marketing
3. Developing online marketing strategies
4. Websites that sell
1. Digital marketing tools (Search engine optimisation (SEO), Social media, PPC, Email marketing,…)
2. Developing your Internet marking action plan
3. Measurement – developing a culture of continuous improvement
4. Discussion and Networking
In a nutshell – the day will give you a LOT of things to think about and focus on, we want to help you make a splash with your online marketing! by the end of the day you will make a practical start with your online marketing!
Kirsty WoodMarketing Manager / Warners Solicitors
I recently attended the Internet marketing strategy and planning workshop in Tunbridge Wells. I found the workshop extremely beneficial and came away with some really solid action points that I can put into place straight away. The workshop was pitched at just the right level and the hand-outs are extremely useful. I would highly recommend this workshop and Digitpro to anyone involved with Internet marketing planning.
Parto ZareDirector / TheEducators.com Ltd
This was indeed a successful workshop. I understand the difficulty of having a workshop with different people and different levels of experience on the subject, and have to say that it was well organised and the message went through very smoothly.
Nicola BlackledgeMarketing Co-ordinator / Magee Gammon
I would definitely recommend the “Internet Marketing Strategy & Planning Workshop” for anybody who has a reasonable working knowledge of the digital marketing world and wants to learn how put together a viable internet marketing strategy. I have been on several courses previously run by other providers and found them to be very basic and generic this was not the case on this occasion. The workshop was well put together and the speaker, Siamak Taslimi, was very knowledgeable and engaging.