Social media marketing refers to the process of gaining website traffic or attention through social media sites. There are a numbers of benefits to companies such as:
- Improved social signals (which are a factor in the search ranking algorithm).
- Company branding
- Improved brand awareness
- Word-of-mouth advertising
- Increased customer loyalty and trust
- Improved audience reach and influence
- And social media is also one of the three pillars of SEO.
Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. In addition as businesses see these very real and measurable benefits, many companies has move away from assigning social media tasks to existing employees, and even more companies hiring social media strategists or full-time social media managers, as investment in Social Media has become a necessity, not a Luxury for companies anymore.
Our Social media marketing services include:
- Social Media Strategy
- Account Set-Up
- Page Optimisation
- Content development
- Tracking & Measurement
Training & Consultation
Not sure which social media platforms to use? No problem. Beside our Social media marketing services we provide also training and consultation. After analysing your needs, your goals and your industry, we’ll put together a social media plan that will work best for you. There are so many different social media platforms it would be overkill for every business to jump into each one of them. The key is choosing the correct platform, or combination of platforms that will bring you the most benefit and ROI.
We’ll help you get started on Twitter, Facebook, Blogs, YouTube, Flickr and LinkedIn according to which strategy will be work best for you. The nature of your business will determine the best social media platform for you.
Based upon a key-phrase analysis, we’ll guide you on how to optimize accounts such as Facebook or your blog so they will bring you the maximum exposure and benefit. We’ll help you learn how to get those on Facebook to become your fan and how to get your clients and potential customers to engage with you on a consistent basis.
We’ll also give you ideas on what to write on your blog, how to write it, and how to use your blog to build links back to your website, helping you increase your website’s link popularity and generate traffic to your website.
On-going consultation services are an option for any of the social media services you select and will help you come up with fresh ideas so you stay on top of your social media campaign.