Advertising

Top 2014 Ads: #LikeAGirl this is a Commercial Every Woman Should See.

Published on 26 Jun 2014 and within few days has reached millions of viewers…WOW

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.

Always’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

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5 Minutes Of What The Media Actually Does To Women

True fact: Almost 100% of the images you see of models and celebrities are altered.

Advertising quick note:

Researchers conventionally have assumed that advertising’s task is to increase sales or market share, but this is not necessarily true. Advertising may be used to support premium pricing or, in response to competitive activity, simply maintain share. If all brands in a category advertise to increase share, they cannot all succeed, and yet, any brand that decides to opt out would be likely to lose share. Experience goods and service brands need more creative and affective advertising and can expect a higher return than industrial and search goods brands, which must rely on a rational/informational approach.

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