According Forrester US Digital Marketing Spend Will near $120 Billion by 2021. Investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in five years. However the big winner is online video that will see the most upward mobility. Big and small advertisers alike love the reach and targetability of online video. Spend on online video is up 114% since 2014. Brand advertisers like that online video extends their TV and web reach with marginal incremental costs. Mom and Pop shops feel it gives them a TV-like advertising presence but more affordably than traditional television ads.
- You are 53 more times likely to get seen by major search engines through video content on your website.
- 80% of people will click on a video, 46% of people will take some sort of action and 12% will buy that specific product or service.
- Online video is 300% more effective than regular printed media.
- Video increases web traffic and encourages better web rankings.
- Videos allow people to visualise using your products, business or services.
- Videos build credibility and rapport with your potential new customers.
- Video production creates a positive impact on your business.
- It is easy to understand.
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