It is about putting the right product or a combination there of in the right place, at the right time, and at the right price. The difficult part is doing this well, as you need to know every aspect of your business plan. In the other word, Marketing Mix is planned mixture of the elements of marketing in a marketing plan. The aim is to combine in such a way as to achieve the greatest effect at minimum cost.
The marketing mix and the 4Ps of marketing are often used as synonyms for one another. In fact, they are not necessarily the same thing.
“Marketing mix” is a general phrase used to describe the different kinds of choices organizations should make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E. J. McCarthy.