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Digital Marketing

Analysis of “Digital Marketing: Strategy, Implementation & Practice” by Dave Chaffey and Fiona Ellis-Chadwick

  "Digital Marketing: Strategy, Implementation & Practice" by Dave Chaffey and Fiona Ellis-Chadwick is a widely respected textbook used in universities and by professionals to...
Digital Marketing

National Insurance and Business Tax Cuts Anticipated in UK Autumn Statement: A Boost for the Digital Marketing Industry

As the UK awaits the Autumn Statement, expectations are running high for potential announcements regarding National Insurance and business tax cuts. These fiscal policies...
Digital Marketing

Building your B2B technology firm’s digital marketing strategy to generate revenue.

Keep up with the rapidly changing trends in B2B technology firm’s digital marketing strategy in today's digital age: According BusinessWire The global software products market...
Digital Marketing

Digital Marketing: The Complete Guide to Best Practice.

It's complex to understand what best practices are for digital marketing, even for experts. Marketing is also shifting constantly as new technologies are emerging....
Advertising

Sex and Advertising in the Age of Digital Marketing.

Sex and Advertising in 21st century, a lot has changed in advertising since the Madison Avenue days. Not only has the majority of marketing...
Digital Marketing

Some general advice to keep in mind when planning your digital marketing strategy

Digital marketing planning is no different to any other marketing plan, in fact it’s increasingly strange to have separate plans for ‘digital’ and ‘offline’...
Business & Finance

Fashionization: The Dilemma of Marketing in the Digital Age.

What is Fashionization? There is no doubt that we all live in consumer society. The heterogeneous debate about the consumption regime and its effect...
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