UK digital media stats in 2014

UK digital media stats in 2014 indicate that Social media is an important research tool for younger generations when looking for new products, with digital and online advertising having a greater influence on buying decisions than print or TV ads.

Advertising spend within the next five years.

Advertising spend within the next five years.

UK Device

UK Device

UK adults connect to the Internet regularly

Adults conect to the Internet regularly

Investing in broadband: With local authorities and the devolved administrations, the government so far committed to investing £1.6 billion of public funds to extend super-fast broadband to 95% of premises by 2017. And as announced in the Spending Review, government are exploring with industry how to expand coverage further, using more innovative fixed, wireless and mobile broadband solutions, to reach at least 99% of premises in the UK by 2018.

[showads ad=link-eddy]

Social media is an important research tool for younger generations when looking for new products, with digital and online advertising having a greater influence on buying decisions than print or TV ads.

 

Social media sites stas

Social media sites are important tools to learn about new products & services

Digital ads stats

Digital ads have greater influence on buying decisions than print or TV ads.

Q: Which one area is the single most exciting opportunity for your organisation (or for your client) in 2014?

single most exciting opportunity for your organisation

Company respondents: 980 Agency respondents: 1,202 (Source: Econsultancy)

Q: Which three digital-related areas are the top priorities for your organisation (or for your clients) in 2014?

three digital-related areas are the top priorities for organisations

Company respondents: 981 Agency respondents: 1,202 (Source: Econsultancy)

This page show UK digital media stats in 2014, as the data is old this page is kept only for historical research.