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Advertising

Analysis of Cadbury Dairy Milk – Drumming Gorilla (2007) Advertisement

Cadbury Dairy Milk: In 2007, Cadbury released one of the most unexpected yet memorable ads in modern advertising history—the Drumming Gorilla. This ad features...
Advertising

Analysis of Guinness – Surfer (1999) Advertisement

Guinness' "Surfer" advertisement, released in 1999, is widely regarded as one of the greatest commercials of all time. Directed by Jonathan Glazer, it features...
Culture

Cheap Monday: Fashion, Photography, Identity and the Global Youth Culture

Introduction Cheap Monday's international success can be understood as more than the commercial expansion of a Swedish denim brand. Its rise provides an interesting case...
Marketing

Why Family Branding? The Strategic Value and Risks of Extending a Brand

Abstract Family branding is a brand strategy in which a company uses an established brand name across multiple related products or product categories. Rather than...

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