Tony Zohari

I am a photographer, creative producer and digital creator based in Bournemouth. My background spans photography, digital media, publishing, content production and creative projects. I have always been interested in the relationship between images, stories and people — and that curiosity continues to influence both my photography and the subjects I explore through the Magazine.

Online Public Relations (OPR)

Public relations units within corporations, not-for-profit organizations, and government institutions have embraced the Internet to communicate important information and to build relationships with key...

The Internet as a Community

Within the context of Internet marketing, an online community is a virtual community that exists online and whose members enable its existence through taking...

Marketing Mix and 4Ps

Marketing Mix is about putting the right product or a combination there of in the right place, at the right time, and at the...

The Primary Objectives of Marketing Research

Market research is ‘the process of collecting, analysing and presenting useful information about consumers’ whilst marketing research takes a wider perspective incorporating the elements...

The Internet marketing plan

The internet marketing plan is essential for most business. Brian Smith (2003) of Cranfield School of Management argues that ‘it doesn’t really matter what...

Tara expedition, Interview with Eric Karsenti

The Tara expedition is a research expedition through the ice of the Arctic. The polar schooner Tara was to drift in the ice for...

The Process of Marketing.

The process can be reduced pretty well to the following: Writing the brief – the discipline of setting out what you have, what makes...

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