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Tony Zohari

https://www.digitpro.co.uk/tony-zohari/
I am a photographer, creative producer and digital creator based in Bournemouth. My background spans photography, digital media, publishing, content production and creative projects. I have always been interested in the relationship between images, stories and people — and that curiosity continues to influence both my photography and the subjects I explore through the Magazine.
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Marketing

Why Family Branding? The Strategic Value and Risks of Extending a Brand

Abstract Family branding is a brand strategy in which a company uses an established brand name across multiple related products or product categories. Rather than...
Case Studies

Iranian Government Globalization Policy Impacts on SMEs and the Corresponding Effect on Iranian-Swedish Trade

Purpose- The purpose of this paper is to describe the impact of Iranian Globalization Policy Impacts on SMEs environment and the corresponding effect on...
International Trade

The Presentation of Culture in International Business Textbooks

To find out the role of culture in international business, Frank B. Tipton reviewed 19 books used in the international business courses. He find...
Business & Finance

Aesthetic Need in Creating a Better Working Climate

Aesthetic can improve working climate and employee motivation. Boring places cause boring works, decrease the quality of the work done and makes the work...
Business & Finance

The Problem of Knowledge Transfer in Markets

While we know much about how organizations are designed to organize the collection and transfer of data within their boundaries, we know comparatively little...
Case Studies

Cultural meaning of consumer goods

Meaning Manufacture and Movement in the World of Goods Studying cultural meaning of consumer goods, Grant McCracken has suggested that cultural meaning carried by consumer...
Marketing

Digital Production

Why Digital Production matters? The digital revolution has moved marketers closer than ever to realizing their ultimate fantasy – the ability to target specific...
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