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Monday, May 27, 2024

Graphic design

The process of graphic design begins with communication. The first step in design project is to understand the desired outcome. Whether you need a business card design, company logo, corporate brochure, business stationery, sales & technical literature, presentation folder, catalogue, website, advert or multiple projects, each project should achieve the goal of marketing or selling a product or service. So, we need to know:

  • What do you want your design project to accomplish?
  • Who are you selling to?
  • How do you want to be perceived by your target audience?
  • What is your unique selling proposition?
With a clear understanding of your marketing objectives, we can move on to selecting the colour scheme, fonts, and concept. A composite is developed that will integrate your marketing objectives with a design style that will appeal to your target audience. This corporate identity or branding will encompass a look and feel for your business that communicates a specific visual message to your target audience. A successful branding campaign will communicate your company’s personality, benefits, and unique selling proposition. It will retain a certain look and feel throughout and encourage your clients to remember and recognize your logo, brand, and the company.