Tag: Political Communication

In 2009 part of our research in political advertising, we published about the changing trend in societies and people's expectations of governments and politics.

Why is Advertising effectiveness important? Who is getting the best Return on Advertising Spend (ROAS) so far? Bernie Sanders Campaign manager: Faiz Shakir Total Raised: $134,069,993 Total Spent: $116,525,682 Cash...

Throughout the area of research, different definitions of negative advertising and campaigning are suggested. I have chosen to go with the definition by Bruce...

Swedish politics, during the 20th century, Sweden was a unitary state with a parliamentary political system. The prime minister is appointed by the party...