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Thursday, June 13, 2024

Tag: Theories

The Uppsala Internationalization Model and its limitation in the new era

The Uppsala Model has been one of the most discussed dynamic theories in Nordic School and International Business Studies and has affected many researches...

Fashionization, the dilemma of marketing in the digital age.

What is Fashionization? There is no doubt that we all live in consumer society. The heterogeneous debate about the consumption regime and its effect...

Self-Determination Theory

Self-Determination Theory (SDT) represents a broad framework for the study of human motivation and personality. SDT articulates a meta-theory for framing motivational studies, a formal...

Negative advertising: A definition, within political campaign

Throughout the area of research, different definitions of negative advertising and campaigning are suggested. I have chosen to go with the definition by Bruce...

The Duelist Theory in the context of negative campaigning

What is Duelist Theory? As it has become challenging  between left and right-wing parties and the race has turn out to be more competitive...

The primary objectives of marketing research

Market research is ‘the process of collecting, analysing and presenting useful information about consumers’ whilst marketing research takes a wider perspective incorporating the elements...

The presentation of culture in international business textbooks

To find out the role of culture in international business, Frank B. Tipton reviewed 19 books used in the international business courses. He find...


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