Tag: Theories

Positivism vs Hermeneutics: Two Approaches to Knowledge and Social Research Abstract Positivism and hermeneutics represent two influential traditions in the philosophy and methodology of social research....

Market research is ‘the process of collecting, analysing and presenting useful information about consumers’ whilst marketing research takes a wider perspective incorporating the elements...

International Trade Theories originated from that Mercantilism thoughts and ideas steered trade in Europe from the beginning of the sixteenth century until the end...

What does Marketizing aesthetics mean? Some may argue that art is distinct from advertising and other cultural products. However, as Brown (1995) has shown,...

What is Fashionization? There is no doubt that we all live in a consumer society. The heterogeneous debate about the consumption regime and its...

Self-Determination Theory (SDT) represents a broad framework for the study of human motivation and personality. SDT articulates a meta-theory for framing motivational studies, a...

Throughout the area of research, different definitions of negative advertising and campaigning are suggested. I have chosen to go with the definition by Bruce...