Tag Archives: Theories

The Uppsala Internationalization Model and its limitation in the new era

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Fashionization, the dilemma of marketing in the digital age.

What is Fashionization? There is no doubt that we all live in consumer society. The [...]

Self-Determination Theory

Self-Determination Theory (SDT) represents a broad framework for the study of human motivation and personality. SDT [...]

Negative advertising: A definition, within political campaign

Throughout the area of research, different definitions of negative advertising and campaigning are suggested. I [...]

The Duelist Theory in the context of negative campaigning

What is Duelist Theory? As it has become challenging  between left and right-wing parties and [...]

The primary objectives of marketing research

Market research is ‘the process of collecting, analysing and presenting useful information about consumers’ whilst [...]

The presentation of culture in international business textbooks

To find out the role of culture in international business, Frank B. Tipton reviewed 19 [...]

Marketizing of aesthetics

What Marketizing of aesthetics mean? Some may argue that art is distinct from advertising and [...]

Positivism Vs Hermeneutics

Positivism and hermeneutics are theories and philosophical frameworks for the creation and understanding of science. [...]

Classical International Trade Theory

International Trade Theories originated from that Mercantilism thoughts and ideas steered trade in Europe from [...]