Founded by photographer and creative producer Tony Zohari in 2003 in London, digitPro has evolved over the years from a digital production and promotion business into something more personal: a space where photography, creative projects, stories and ideas come together.
Today, photography is at the heart of digitPro.
Based in Bournemouth, Dorset, since Aug 2024. I work with individuals, actors, artists, musicians, entrepreneurs, professionals, businesses and organisations to create photographs that feel natural, distinctive and authentic.
From professional headshots and portraits to personal branding, corporate, event, product and location photography, every project starts with understanding the person, purpose or story behind the image.
Photography in Bournemouth & Beyond
I work primarily in Bournemouth, Poole, Christchurch and across Dorset and the South Coast, both from the studio and on location.
My approach to photography is straightforward: good photographs should do more than simply look good. They should communicate something about the person, place, business or moment they capture.
Whether it is an actor preparing new headshots, a professional updating their online presence, a business building its visual identity, or a personal project exploring a particular place or idea, I aim to create images with character and purpose.
You can explore some of my work in the Photography Gallery, including headshot and portrait photography, documentary, street, architecture, events and landscape photography.
The digitPro Magazine
Alongside photography, digitPro has developed into a small independent creative magazine.
The Magazine brings together subjects that naturally connect with photography and visual storytelling — including art, design, music, poetry, culture, travel, places, people and community.
Some stories are about photography itself. Others are about artists, musicians, interesting places, creative projects or cultural experiences.
The idea is simple: photography doesn’t exist in isolation. It is part of a much larger creative world.
Through the Magazine, I explore that world from my own perspective, sharing original photography, experiences, interviews, creative projects and stories that I find interesting.
More Than Photography
Photography remains the primary service at digitPro, but my creative work has always extended beyond the camera.
Over the years I have been involved in content production, publishing, graphic design, video, digital promotion and other creative projects. These supporting skills can be particularly useful when a photography project is part of a wider campaign, brand or creative production.
Rather than presenting digitPro as a traditional agency, I prefer to think of it as a small, flexible creative studio, bringing together the right skills and trusted specialists when a project requires them.
Creative Projects
One of the projects currently closest to my heart is Persian Poetry After Dark | In English — a musical project reimagining Persian poetry through contemporary electronic, ambient, soul, indie pop, trance, deep house and chillout sounds.
The project brings together poetry, music, visual art and cultural heritage, introducing the work of important Persian poets to a wider English-speaking audience.
It is also a good example of what digitPro has become: a place where photography, music, art, culture and storytelling can exist alongside one another.
