HomeAuthorsPosts by Tony Zohari

Tony Zohari

https://www.digitpro.co.uk/tony-zohari/
I am a photographer, creative producer and digital creator based in Bournemouth. My background spans photography, digital media, publishing, content production and creative projects. I have always been interested in the relationship between images, stories and people — and that curiosity continues to influence both my photography and the subjects I explore through the Magazine.
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Advertising

Creative Advertising as a Source of Value Creation

Advertising is often treated as something that happens after value has been created. A company designs a product, manufactures it, sets a price and...
Business & Finance

What are globalization pros and cons?

According Webster and Schreiter the term globalization was first entered the English dictionary in 1961. Economists, geographers, journalists and other academics and professionals picked...
Marketing

Service Marketing vs Product Marketing

What is Service Marketing? Marketing is the flow of goods and services from the producer to consumer. It is based on relationship and value....
Marketing

Market Targeting

Why Market Targeting? Before engaging in marketing campaigns and promotions, businesses need to decide who they would like to aim their products at. This...
Marketing

Market Segmentation

Market Segmentation is the term given to the grouping of customers with similar needs by a number of different variables. Once this has been...
Advertising

What is Advertising, and why do we need it?

What is advertising, and why do we need it? Even the most appealing product requires some form of promotion in order to maximise sales...
Business & Finance

Organising online seminars or workshops

Do you organise training sessions, online seminars or workshops regularly? Here are some useful online tools for workshop planning and seminars facilitation. If you sometimes...
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