Article marketing is an important promotion and advertising method for many companies. If you are looking to get visitors to your website, using article marketing is vital. This article is chock full of tips to help you get the best results that you possibly can from your article marketing campaigns.
Find blogs that allow you to post guest articles. When you search out popular, relevant blogs, you create a whole new avenue to reach readers you may not have otherwise reached. Many niche bloggers welcome this because it gives them an edge as well. These guest blogs incorporate a link back to your site as well, making readers find your site easily when they love what you wrote.
Understand that what you write online is often what potential customers see first. This will lead the way for future communications, so you want to make sure that you project the right image to them. Make sure to only include quality content and review your articles to make sure they are helpful and informative.
Make sure you do proper research for all of your articles. You want to be known as the guy who has great information, not as the guy who is spouting lies and false facts. Nothing can kill your reputation faster than being branded as a liar or a lazy writer.
If you do not have the time to write marketing articles, or you simply hate writing, consider outsourcing the work. By using organized freelance site like oDesk, Elance, Guru and GetAFreelancer. The services of a specialist content writing company or the ‘hire a freelancer’ section of many online forums, you can receive quality marketing articles, which meet your unique specifications for a small investment.
Know your fee rates. Companies who work with affiliates charge different rates, sometimes even depending on the type of marketing you plan to do for them. Check out these fees, and make sure to pay attention to any fees that may be hidden “start-up” fees in the contract. Don’t pay for something if you don’t know know what it is.
Write two articles taking both positions on some topic. If you present both sides of the argument, you can pull in readers on both sides of the issue. Additionally, this can present a controversy where people will take one side or the other and use your articles as support for their positions.
Make sure you understand the terms of service for the article marketing directories you plan on using, before you start writing articles. Some of the larger directories are quite strict in terms of minimum word count and quality. Some will only take articles that have not been published anywhere else, although certain ones will let you post your articles elsewhere, as long as they get first crack at them.
Subscribe to your competitors’ articles and blog RSS. This allows you to view their content and determine if there is anything you can say on the topic as well. It also helps you stay current; if you know what others are talking about, you can make sure that your articles are relevant to what consumers are looking for.
When linking, link back to the original post on the subject you chose, not just to your main blog. The permalinks of your blog should have the title of the post for a permanent link. By doing this, your articles will refer to a different part of your blog, making it appear to have a wide topic range to search engines.
As you can see, there is a lot to consider in the world of article marketing. Whether you are new to the article marketing scene, or you are an old hand, there is certainly something you can learn about this topic. Follow these tips and you will get the best results you possibly can.