Can you afford not to have an online presence? Marketing yourself online is one of the most effective marketing techniques.
Fact: The average reported time spent by US consumers online was equal to the time they spent watching TV (2010 Forrester Research)
The interesting fact is that, this change hasn’t come as a result of a drastic decrease in the time consumers are spending with their TVs. The change is due to the explosive growth in the time consumers are spending online. This trend has been continued in 2011 and 2012 and the consumers are spending more time on Internet than any other media.
Fact: companies will spend $77 Billion by 2016 on interactive marketing
According to a report by Forrester Research, companies will spend $77 Billion by 2016 on interactive marketing with a large chunk of it in Social Media and Search Engine Marketing. This expansion in expenditure is expected to create a tremendous demand for people with internet marketing skills.
Fact: 2011 online sales in the UK were £50.34 billion
Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables companies to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.
What do you get with Internet marketing?
1. Customer Relationship Building— Online shopping software provides a much more focus data and better interaction with customers and allows to build a more effective customer database.
2. Reduce Costs & Increase Efficiency— avoid the expense of maintaining a physical store (and paying for rent, local taxes, insurance, utility bills, staff, etc). Online shop will have none of the traditional store cost and will serve your clients where ever they are.
3. Greater Flexibility— unlike a paper catalogue, an online catalogue can be adjusted daily or even hourly, and provides key information such as; product availability, prices, and promotions to match changing market conditions.
4. Access to Global Markets— The Internet is a global medium, which allows you reach your target audience wherever they may be.
Marketing yourself online
However as you face marketing on the internet, you will have some important decisions to make. One involves quantity versus quality, which affects the price you set. Do you want to put out a manufactured product and try to sell a lot at a low price? Or a handmade product at a higher price? In our Internet Marketing Course we have addressed all those issues in order to assist you with your decisions and provide you with a route to marketing yourself online. This course with its hands on approach is designed to not only give the learners an in-depth understanding of internet marketing but also it will equips them the skills necessary to deliver the job. The course will address the use internet media to deliver all the marketing functions (promotion, advertising, interactive communications, market research, developing customer relationships).
More articles on Internet marketing:
1: Use The Internet To Sell Your Business
2: Success Through Good Internet Marketing
3: The Path to Success Is Through Internet Marketing
4: Taking Your Business To The Next Level With Internet Marketing