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Business & Finance

Market Targeting

Why Market Targeting? Before engaging in marketing campaigns and promotions, businesses need to decide who they would like to aim their products at. This...
Business & Finance

Market Segmentation

Market Segmentation is the term given to the grouping of customers with similar needs by a number of different variables. Once this has been...
Advertising

What is advertising, and why do we need it?

What is advertising, and why do we need it? Even the most appealing product requires some form of promotion in order to maximise sales...
Advertising

The impact of boycotts on Social Media and Advertising industry

For years, Social Media has been viewed as the only truly indispensable digital advertising platforms for big and small businesses looking to reach the...
Advertising

Google Ads, Adwords Online Training Course

Why to participate in Google Adwords Online Training Course? Google Ads or Adwords is an important strand of any online marketing strategy. It allows...
Digital Marketing

What does the coronavirus mean for internet marketing?

And how should Internet marketing industry deal with this? Countless businesses around the world are scrambling to stay alive as the coronavirus pandemic continues...
Business & Finance

How to write a practical promotional plan

Why to write a promotional plan? A promotion plan allows you to put into action the vision you create through completing a marketing plan....
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