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Travel & Leisure

Elevate Your Client Meetings in London

Meetings in London, a city rich in history, culture, and business, offers a plethora of options for marketing professionals seeking to impress their clients....
Digital Marketing

So, you want to know the secret of great marketers.

Great marketers are made, not born. It takes a lot of hard work, self-awareness, and creativity to be truly great at marketing. The best...
Business & Finance

Fashionization: The Dilemma of Marketing in the Digital Age.

What is Fashionization? There is no doubt that we all live in consumer society. The heterogeneous debate about the consumption regime and its effect...
Business & Finance

Service Marketing vs Product Marketing

What is Service Marketing? Marketing is the flow of goods and services from the producer to consumer. It is based on relationship and value....
Business & Finance

Market Targeting

Why Market Targeting? Before engaging in marketing campaigns and promotions, businesses need to decide who they would like to aim their products at. This...
Business & Finance

Market Segmentation

Market Segmentation is the term given to the grouping of customers with similar needs by a number of different variables. Once this has been...
Business & Finance

British-Iranian Business Association, BIBA

The British Iranian Business Association (BIBA) was founded by Babak Emamian in 1994 in recognition of a widely acknowledged need to provide a forum...
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