Archive

eLearning

The Benefits of e-Learning

Tony Zohari -
E-learning (electronic learning) is the delivery of learning content and materials to learners in digital form via a variety of technologies. E-learning content can include: ...
International Trade

Internationalization of SMEs

Tony Zohari -
Internationalization of SMEs is not a new trend however recently an increasing number of companies have plans of an international expansion. Unfortunately, many small...
Business & Finance

Fashionization: The Dilemma of Marketing in the Digital Age.

Tony Zohari -
What is Fashionization? There is no doubt that we all live in consumer society. The heterogeneous debate about the consumption regime and its effect...
Science & Technology

Self-Determination Theory

Tony Zohari -
Self-Determination Theory (SDT) represents a broad framework for the study of human motivation and personality. SDT articulates a meta-theory for framing motivational studies, a...
Business & Finance

Dynamic reputations management model

Tony Zohari -
This Dynamic reputations management model helps senior manager to develop internal capability to monitor and evaluate all external macro-environmental factors in order to build...
Advertising

Negative advertising: A definition, within political campaign

Tony Zohari -
Throughout the area of research, different definitions of negative advertising and campaigning are suggested. I have chosen to go with the definition by Bruce...
Advertising

The Duelist Theory in the context of negative campaigning

Tony Zohari -
What is Duelist Theory? As it has become challenging  between left and right-wing parties and the race has turn out to be more competitive...
Leadership & Management

Managing talent across national borders: the challenges faced by an international retail group

Tony Zohari -
Introduction: The challenge of managing talent across national borders, M. Boussebaa and G. Morgan studied the problems that a British retailer faced after acquisition over...
Community

Iran’s politic in short

Tony Zohari -
If you want to do business in middle east, you should know about Iran’s politic. SINCE IT EXPERIENCED the Islamic Revolution in 1979, Westerners...
Case Studies

3M: Cultivating core competency.

Tony Zohari -
INTRODUCTION 3M Company, formerly Minnesota Mining and Manufacturing Company until 2002, is a multinational multi-industry company based in Maplewood, Minnesota, USA. It deals in thousand...
Advertising

Swedish Politics and Media Structure at the Time of Turning in 2006

Tony Zohari -
Swedish politics during the 20th century, Sweden is a unitary state with a parliamentary political system. The prime minister is appointed by the party or...
Marketing

Why Family Branding? The Strategic Value and Risks of Extending a Brand

Tony Zohari -
Abstract Family branding is a brand strategy in which a company uses an established brand name across multiple related products or product categories. Rather than...
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Digital Production

Tony Zohari -
Why Digital Production matters? The digital revolution has moved...

Cultural meaning of consumer goods

Tony Zohari -
Meaning Manufacture and Movement in the World of Goods Studying...

The Problem of Knowledge Transfer in Markets

Tony Zohari -
While we know much about how organizations are designed...

Aesthetic Need in Creating a Better Working Climate

Tony Zohari -
Aesthetic can improve working climate and employee motivation. Boring...

The Presentation of Culture in International Business Textbooks

Tony Zohari -
To find out the role of culture in international...

Iranian Government Globalization Policy Impacts on SMEs and the Corresponding Effect on Iranian-Swedish Trade

Tony Zohari -
Purpose- The purpose of this paper is to describe...