Archive

Science & Technology

Tara expedition, Interview with Eric Karsenti

Tony Zohari -
The Tara expedition is a research expedition through the ice of the Arctic. The polar schooner Tara was to drift in the ice for...
Marketing

The Process of Marketing.

Tony Zohari -
The process can be reduced pretty well to the following: Writing the brief – the discipline of setting out what you have, what makes...
Business & Finance

Target Marketing, Segmentation and Positioning

Tony Zohari -
Target Marketing, Segmentation and Positioning: Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few...
Case Studies

The impact of media in decision making

Tony Zohari -
  what are the impact of media in decision making? Today I saw a picture that suggested Iranian revolution in 1979 was a copycat. Was...
Business & Finance

Linking technology and physical structure

Tony Zohari -
What is the link between technology and physical structure? When we look at technology from the modernist perspective, technology provides one means by which...
Case Studies

Good Day at Engage Production

Tony Zohari -
Engage production, cool company and very creative. It was very nice to see Rich Ward an old friend of mine from "PSL" time. It is...
eLearning

Designing effective test questions

Tony Zohari -
For designing effective test questions, you first need to understand the problem and what is the primary purposes of the test. Understanding the problem... Classroom tests...
International Trade

What You Should Know About China before Entering the Chinese Market

Tony Zohari -
If you are planning entering to Chinese market to begin to understand the Chinese culture we have to know that it is over five...
International Trade

Classical International Trade Theory

Tony Zohari -
International Trade Theories originated from that Mercantilism thoughts and ideas steered trade in Europe from the beginning of the sixteenth century until the end...
Science & Technology

Dr Firouz Naderi at BIBA’s 131st Meeting in London

Tony Zohari -
In 2013, the British Iranian Business Association (BIBA) welcomed Dr Firouz Naderi of NASA's Jet Propulsion Laboratory (JPL) for a public lecture at BIBA's...
Business & Finance

Marketizing of Aesthetics

Tony Zohari -
What Marketizing of aesthetics mean? Some may argue that art is distinct from advertising and other cultural products. However, as Brown (1995) has shown,...
International Trade

Cost Elements in a Delivered Duty Paid (DDP)

Tony Zohari -
For Delivered Duty Paid method seller is responsible for delivering the goods to the named place in the country of the buyer, and pays all...
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Digital Production

Tony Zohari -
Why Digital Production matters? The digital revolution has moved...

Cultural meaning of consumer goods

Tony Zohari -
Meaning Manufacture and Movement in the World of Goods Studying...

The Problem of Knowledge Transfer in Markets

Tony Zohari -
While we know much about how organizations are designed...

Aesthetic Need in Creating a Better Working Climate

Tony Zohari -
Aesthetic can improve working climate and employee motivation. Boring...

The Presentation of Culture in International Business Textbooks

Tony Zohari -
To find out the role of culture in international...

Iranian Government Globalization Policy Impacts on SMEs and the Corresponding Effect on Iranian-Swedish Trade

Tony Zohari -
Purpose- The purpose of this paper is to describe...