Archive

Advertising

How to Write a Practical Promotional Plan

Tony Zohari -
Why to write a promotional plan? A promotion plan allows you to put into action the vision you create through completing a marketing plan....
Art & Design

The Production Process of Video Advertising

Tony Zohari -
What make advertising video production different? Videos allow people to visualise using your products, business, or services, getting a TV advert on air or...
Business & Finance

How to build the Unique Selling Proposition (USP)?

Tony Zohari -
Your business must have a Unique Selling Proposition. The A-Z to any successful sales pitch is to communicate the benefit of your product or...
Art & Design

Interview with Mila Askarova at Gazelli Art house, London

Tony Zohari -
This interview is collaboration with FACADES lifestyle helping client Gazelli Art house and promoting the art gallery and its artists in London. Gazelli Art...
Marketing

The Main Stages in Developing a Social Media Marketing Plan

Tony Zohari -
Hollensen, Kotler and Opresnik in their book Social Media Marketing explain that a social media marketing plan is the summary of everything the company...
International Trade

International Trade Course

Tony Zohari -
This International Trade Course is designed to provide the learners, and those operating within International Trade, an opportunity to broaden their understanding of global...
Marketing

What is Digital Promotion?

Digital professionals -
Digital promotion uses social media, phones, and other electronic devices to advertise or sponsor a product or service. This includes those fancy electronic billboards...
Marketing

Online Public Relations (OPR)

Tony Zohari -
Public relations units within corporations, not-for-profit organizations, and government institutions have embraced the Internet to communicate important information and to build relationships with key...
Marketing

The Internet as a Community

Tony Zohari -
Within the context of Internet marketing, an online community is a virtual community that exists online and whose members enable its existence through taking...
Marketing

Marketing Mix and 4Ps

Tony Zohari -
Marketing Mix is about putting the right product or a combination there of in the right place, at the right time, and at the...
Marketing

The Primary Objectives of Marketing Research

Tony Zohari -
Market research is ‘the process of collecting, analysing and presenting useful information about consumers’ whilst marketing research takes a wider perspective incorporating the elements...
Marketing

The Internet marketing plan

Tony Zohari -
The internet marketing plan is essential for most business. Brian Smith (2003) of Cranfield School of Management argues that ‘it doesn’t really matter what...
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Digital Production

Tony Zohari -
Why Digital Production matters? The digital revolution has moved...

Cultural meaning of consumer goods

Tony Zohari -
Meaning Manufacture and Movement in the World of Goods Studying...

The Problem of Knowledge Transfer in Markets

Tony Zohari -
While we know much about how organizations are designed...

Aesthetic Need in Creating a Better Working Climate

Tony Zohari -
Aesthetic can improve working climate and employee motivation. Boring...

The Presentation of Culture in International Business Textbooks

Tony Zohari -
To find out the role of culture in international...

Iranian Government Globalization Policy Impacts on SMEs and the Corresponding Effect on Iranian-Swedish Trade

Tony Zohari -
Purpose- The purpose of this paper is to describe...