Archive

Advertising

Creative Advertising as a Source of Value Creation

Tony Zohari -
Advertising is often treated as something that happens after value has been created. A company designs a product, manufactures it, sets a price and...
Business & Finance

What are globalization pros and cons?

Tony Zohari -
According Webster and Schreiter the term globalization was first entered the English dictionary in 1961. Economists, geographers, journalists and other academics and professionals picked...
Marketing

Content marketing tactics for niche B2B enterprises on a limited budget

Digital professionals -
For any niche B2B enterprises entering the marketplace, their content marketing tactics have to be interesting in attracting their target audience with the great...
Business & Finance

Service Marketing vs Product Marketing

Tony Zohari -
What is Service Marketing? Marketing is the flow of goods and services from the producer to consumer. It is based on relationship and value....
Business & Finance

Market Targeting

Tony Zohari -
Why Market Targeting? Before engaging in marketing campaigns and promotions, businesses need to decide who they would like to aim their products at. This...
Marketing

Market Segmentation

Tony Zohari -
Market Segmentation is the term given to the grouping of customers with similar needs by a number of different variables. Once this has been...
Advertising

What is Advertising, and why do we need it?

Tony Zohari -
What is advertising, and why do we need it? Even the most appealing product requires some form of promotion in order to maximise sales...
Business & Finance

Organising online seminars or workshops

Tony Zohari -
Do you organise training sessions, online seminars or workshops regularly? Here are some useful online tools for workshop planning and seminars facilitation. If you sometimes...
Business & Finance

The Definitive Guide to Business Plan

Digital professionals -
Most business owners know they need a business plan. However, they’re not sure what a business plan is and the information it should include....
Business & Finance

The world After Coronavirus

Digital professionals -
Many believe the world after Coronavirus will be different. They hope there will be a more caring society, better social justice, fairer wealth distribution,...
Advertising

Advertising effectiveness… democratic primary 2020

Tony Zohari -
Why Advertising effectiveness is important? Who is getting the best Return on Advertising Spend (ROAS) so far? Bernie Sanders Campaign manager: Faiz Shakir Total Raised: $134,069,993 Total Spent: $116,525,682 Cash...
International Trade

Globalization and its Effects on Developing Countries.

Tony Zohari -
Globalization – the growing integration of economies and societies around the world – has been one of the most hotly-debated topics in international economics...
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Digital Production

Tony Zohari -
Why Digital Production matters? The digital revolution has moved...

Cultural meaning of consumer goods

Tony Zohari -
Meaning Manufacture and Movement in the World of Goods Studying...

The Problem of Knowledge Transfer in Markets

Tony Zohari -
While we know much about how organizations are designed...

Aesthetic Need in Creating a Better Working Climate

Tony Zohari -
Aesthetic can improve working climate and employee motivation. Boring...

The Presentation of Culture in International Business Textbooks

Tony Zohari -
To find out the role of culture in international...

Iranian Government Globalization Policy Impacts on SMEs and the Corresponding Effect on Iranian-Swedish Trade

Tony Zohari -
Purpose- The purpose of this paper is to describe...