Throughout the area of research, different definitions of negative advertising and campaigning are suggested. I have chosen to go with the definition by Bruce...
Public relations units within corporations, not-for-profit organizations, and government institutions have embraced the Internet to communicate important information and to build relationships with key...
Within the context of Internet marketing, an online community is a virtual community that exists online and whose members enable its existence through taking...
Here’s an amazing short film titled “The Old New World” by photographer and animator Alexey Zakharov of Moscow, Russia. Zakharov found old photos of...
Market research is ‘the process of collecting, analysing and presenting useful information about consumers’ whilst marketing research takes a wider perspective incorporating the elements...
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines....
Creating content that stands out is vital for modern marketing. In the age of information abundance, you're constantly competing with other sources, including your...
Affiliate marketing refers to a business relationship in which an online business or e-commerce site promotes the products of a vendor. The website provides...