Digital Marketing

Abstract Digital marketing has become an essential component of non-profit communication strategies worldwide. For Iranian nongovernmental organizations (NGOs), digital platforms offer cost-effective opportunities to increase...

  "Digital Marketing: Strategy, Implementation & Practice" by Dave Chaffey and Fiona Ellis-Chadwick is a widely respected textbook used in universities and by professionals to...

Ikea achieved a breakthrough during the crowded festive shopping season with an innovative social media campaign, turning its meatball—a hallmark of its brand—into the...

Deceptive AI in elections: Major technology giants, such as Amazon, Google, and Microsoft, have made a collective pledge to address what they describe as...

Fake AI Images: In a recent announcement, Meta, the parent company of Facebook and Instagram, declared its intention to implement technology capable of detecting...

Google's Generative AI-Powered Tool: In a ground-breaking move, Google has unveiled a powerful generative AI tool designed to transform the landscape of online advertising....

Enhancing Consumer Clarity: In a significant move towards bolstering consumer transparency, forthcoming legal proposals are set to outlaw the prevalent practice of "drip pricing"...