If you have a business, you should always be on the lookout for new ways to market your products and services. By harnessing the power of Internet video, you can reach a wide audience with a small investment. Keep reading to learn how to run a great video marketing campaign.
When you feel that you’ve run out of ideas, look around online to find inspiration. YouTube is an excellent place to start, but also check out vlogs and videos posted on social media. The more you view, the more ideas you’ll find and the faster you’ll come up with your own content.
Remember to be genuine in your videos. If you make yourself easy to relate to, people will enjoy watching your videos. Be honest and real about who you are and what it is exactly that you are marketing. People will most likely not want to deal with you if you seem like you are hiding something.
Watch other videos offered by your competitors to get ideas on what to include in your video marketing campaign. For instance, does your competitors include hands on demonstrations or do they mainly approach the videos with a more friendly tone? Think of your business’s image and try to portray it in each video.
Provide helpful information in video marketing videos.
Give your customers and potential customers a reason to visit your company’s website and make a purchase. Your videos give you the opportunity to show people what you do. Videos that give customers valuable information are those that are shared across many social networking websites.
Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and for your website.
Make your video like a conversation between you and your viewer. You should dress comfortable, look natural and give the video the feel of doing it in your own room and on your own time. This personal nature makes the video’s audience receptive to what you have to say in it.
Use the “how-to” concept in your video marketing campaign. People will tune in just to learn what you have to teach and their appreciation for your know-how can convert to sales. Make sure to answer nearly every question possible in your video, but save something tantalizing to be seen only at your website!
Remember what power video marketing has over other social media forms. Twitter, Facebook and blogs are all text mediums. Only through video content can your emotion and energy come through. Body language is said to be the majority of communication, and short of a face to face meeting, a video is your next best bet.
The title of your video is as important as the content when trying to attract viewers. People who search on Facebook, YouTube or Google will see the title first, so it has to catch their attention and entice them to click. Take your time in selecting a title and put real thought into it.
Develop a YouTube channel to help your video marketing campaign be successful. This channel should have a description with common keywords associated with your company. Always include your web address at the beginning of each video description and close each video with a call to action such as visiting your website for more information.
Become a leader in your industry by using videos. Instead of only making promotional videos for your products and services, try making several educational on topics related to your field. Potential customers will appreciate that you’re sharing your knowledge with them, which can help you get recognized you as a leader in your field.
Get someone to watch the video before you post it. You may think you’ve made a great video, but you may not see some problems that another set of eyes can. Let a friend or a business colleague take a look first. That can help you fix any problems, and ensure that people are getting the message you intend to send.
Taking the time to develop an effective video marketing strategy is one of the wisest decisions you will make. Your business will see a great response from your catchy and intriguing online videos. Just remember what you have learned from this article, and before long, your business will thrive like never before!
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- Video Marketing for Marketers: Building Trust, Engagement, and Conversion on the Customer Journey, by Lioncrest Publishing