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Service Marketing vs Product Marketing

Tony Zohari - August 15, 2020

What is Service Marketing? Marketing is the flow of goods and services from the producer to consumer. It is based on relationship and value....

Business & Finance

Market Targeting

Tony Zohari - August 12, 2020

Why Market Targeting? Before engaging in marketing campaigns and promotions, businesses need to decide who they would like to aim their products at. This...

Business & Finance

Market Segmentation

Tony Zohari - August 12, 2020

Market Segmentation is the term given to the grouping of customers with similar needs by a number of different variables. Once this has been...

Advertising

What is Advertising, and why do we need it?

Tony Zohari - August 9, 2020

What is advertising, and why do we need it? Even the most appealing product requires some form of promotion in order to maximise sales...

Advertising

The impact of boycotts on Social Media and Advertising industry

Tony Zohari - July 1, 2020

For years, Social Media has been viewed as the only truly indispensable digital advertising platforms for big and small businesses looking to reach the...

Business & Finance

Organising online seminars or workshops

Tony Zohari - June 28, 2020

Do you organise training sessions, online seminars or workshops regularly? Here are some useful online tools for workshop planning and seminars facilitation. If you sometimes...

Business & Finance

The Definitive Guide to Business Plan

Digital professionals - May 26, 2020

Most business owners know they need a business plan. However, they’re not sure what a business plan is and the information it should include....

Business & Finance

The world After Coronavirus

Digital professionals - April 28, 2020

Many believe the world after Coronavirus will be different. They hope there will be a more caring society, better social justice, fairer wealth distribution,...

Advertising

Google Ads, Adwords Online Training Course

Tony Zohari - April 15, 2020

Why to participate in Google Adwords Online Training Course? Google Ads or Adwords is an important strand of any online marketing strategy. It allows...

Digital Marketing

What’s Trending and Tanking in Search Engine Marketing

Digital professionals - April 4, 2020

So, you think you understand search engine marketing (SEM). You may have been had success with it. The reality: The world of SEM is changing...

Digital Marketing

What is Digital Promotion?

Digital professionals - April 2, 2020

Digital promotion uses social media, phones, and other electronic devices to advertise or sponsor a product or service. This includes those fancy electronic billboards...

Digital Marketing

What does the coronavirus mean for Internet Marketing?

Digital professionals - April 2, 2020

And how should Internet marketing industry deal with this? Countless businesses around the world are scrambling to stay alive as the coronavirus pandemic continues...

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Expert Advice On How To Get The Facebook Marketing Results You Need

Advice For Using Videos To Assist In Your Business Campaign

Swedish Politics and Media Structure at the Time of Turning in 2006

“Four stories about the cool things NASA do” by Dr Firouz Naderi

Sustainability

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