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Thursday, December 18, 2025

Tony Zohari

Semi-Professional Photographer | Art Lover | Father...

Fashionization: The Dilemma of Marketing in the Digital Age.

What is Fashionization? There is no doubt that we all live in consumer society. The heterogeneous debate about the consumption regime and its effect...

Best Practices If You Have a WordPress Website

Why having a WordPress website? Building and running a website is no easy task — it requires time, commitment, technical knowledge, and much more....

Service Marketing vs Product Marketing

What is Service Marketing? Marketing is the flow of goods and services from the producer to consumer. It is based on relationship and value....

Market Targeting

Why Market Targeting? Before engaging in marketing campaigns and promotions, businesses need to decide who they would like to aim their products at. This...

Market Segmentation

Market Segmentation is the term given to the grouping of customers with similar needs by a number of different variables. Once this has been...

What is Advertising, and why do we need it?

What is advertising, and why do we need it? Even the most appealing product requires some form of promotion in order to maximise sales...

The impact of boycotts on Social Media and Advertising industry

For years, Social Media has been viewed as the only truly indispensable digital advertising platforms for big and small businesses looking to reach the...

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