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Creative Advertising as a Source of Value Creation

The concept to use advertising as a source of value creation is not new however still many business executives has missed it, that advertising...
Leadership & Management

How to create your dream life? Plan & design your future.

Paradoxically, but being young, creative, and ambitious, having a lot of courage, often we spend these talents for something insignificant. We make money at a part-time job...
Business & Finance

What are globalization pros and cons?

According Webster and Schreiter the term globalization was first entered the English dictionary in 1961. Economists, geographers, journalists and other academics and professionals picked...
Business & Finance

Fashionization: The Dilemma of Marketing in the Digital Age.

What is Fashionization? There is no doubt that we all live in consumer society. The heterogeneous debate about the consumption regime and its effect...
Digital Marketing

Best Practices If You Have a WordPress Website

Why having a WordPress website? Building and running a website is no easy task — it requires time, commitment, technical knowledge, and much more....
Digital Marketing

Content marketing tactics for niche B2B enterprises on a limited budget

For any niche B2B enterprises entering the marketplace, their content marketing tactics have to be interesting in attracting their target audience with the great...
Business & Finance

Service Marketing vs Product Marketing

What is Service Marketing? Marketing is the flow of goods and services from the producer to consumer. It is based on relationship and value....
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