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Market Targeting

Why Market Targeting? Before engaging in marketing campaigns and promotions, businesses need to decide who they would like to aim their products at. This...

Market Segmentation

Market Segmentation is the term given to the grouping of customers with similar needs by a number of different variables. Once this has been...

What is Advertising, and why do we need it?

What is advertising, and why do we need it? Even the most appealing product requires some form of promotion in order to maximise sales...

The impact of boycotts on Social Media and Advertising industry

For years, Social Media has been viewed as the only truly indispensable digital advertising platforms for big and small businesses looking to reach the...

Organising online seminars or workshops

Do you organise training sessions, online seminars or workshops regularly? Here are some useful online tools for workshop planning and seminars facilitation. If you sometimes...

The Definitive Guide to Business Plan

Most business owners know they need a business plan. However, they’re not sure what a business plan is and the information it should include....

The world After Coronavirus

Many believe the world after Coronavirus will be different. They hope there will be a more caring society, better social justice, fairer wealth distribution,...

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