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Business & Finance

How to build the Unique Selling Proposition (USP)?

Your business must have a Unique Selling Proposition. The A-Z to any successful sales pitch is to communicate the benefit of your product or...

Advertising

The Duelist Theory in the context of negative campaigning

What is Duelist Theory? As it has become challenging between left and right-wing parties and the race has turn out to be more competitive...

Case Studies

The impact of media in decision making

what are the impact of media in decision making? Today I saw a picture that suggested Iranian revolution in 1979 was a copycat. Was...

Case Studies

International success of the Cheap Monday

Cheap Monday: A journey through consumer culture phenomena and the birth of Generation Y. We live wherever we live, we do whatever work we do,...

Business & Finance

Dynamic reputations management model

This Dynamic reputations management model helps senior manager to develop internal capability to monitor and evaluate all external macro-environmental factors in order to build...

Advertising

Swedish politics and media structure at the time of turning in 2006

Swedish politics during the 20th century, Sweden is a unitary state with a parliamentary political system. The prime minister is appointed by the party or...

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Economy

Tag: Marketing Communication

Signs of Revival Emerge in UK Housing Market

Tech giants have joined forces to combat deceptive AI in elections.

Time to outlaw AI-generated robocalls in UK.

Facebook and Instagram to Label All Fake AI Images: Implications for Future Political Advertising

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Signs of Revival Emerge in UK Housing Market

Tech giants have joined forces to combat deceptive AI in elections.

Time to outlaw AI-generated robocalls in UK.

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