Advertising Foundation Course

digital advertising

Why study Advertising foundation course? It may feel impossible, but getting a job in advertising without a degree is entirely possible. The field of advertising is changing, and a traditional degree may not be required for all positions. In fact, many universities don’t teach all the actual skills needed for these in-demand jobs. So, the Level 4 Advertising course is intended for those who wish to acquire a background of the core activities found in an advertising agency or a marketing and communication department of any company in order to get a job in the industry or manage their own advertising campaign.

Click here to join the course online.

Aims of Advertising foundation course

The aims of this qualification are to enable candidates to develop a broad understanding in the key areas of:

  • Introduction to Advertising
  • Advertisers and Advertising
  • Advertising Agency
  • Advertising Effectiveness
  • Practical Aspects of Advertising
  • Law and Ethics of Advertising

Price: £98.00

Mode of delivery: Online.
Course duration: 3-4 weeks
Unlimited access to course material, discussion forum and support group.
On the completion of the course you can apply for Cavendish Professional Certificates, addition £35.00 fees will apply for certificates and postage (Optional).

Syllabus Topics included in this Advertising foundation course.

 ADVERTISING

Who pays for advertising? Advertisers, Advertising agency, Advertising association &Media owners

ADVERTISERS

The advertising manager, How advertising happens? The need for planning, Quantified objectives for measurable results, Assessment of results, Deciding on advertising budget, Advertising to sales ratios & Advertising media research

THE ADVERTISING AGENCY

The role of advertising agencies, How advertising agencies get paid, To use an agency or not to use an agency, How advertising agencies operate, What kind of an agency for which client, Choosing an agency, Working effectively with an agency & How agencies get business.

IDENTYIFYING AND UNDRESTANDING THE TARGET AUDIENCE

Market segmentation & Market targeting

ABOVE, BELOW AND THROUGH THE LINE ADVERTISING

Above the line advertising, Primary and secondary media, The press, Online advertising, Online advertising spend, & Advertising media below the line

MEDIA EFFECTIVENESS

Independent media surveys, Readership and circulation & Audit bureau of circulations.

THE PRACTICAL ASPECTS OF ADVERTISING

Copywriting, Layout and typography & Printing processes.

LAW AND ETHICS OF ADVERTISING

Legal versus voluntary controls, Characteristics of legislation, Characteristics of voluntary controls, Common and statute law, Law of contract, Contracts in advertising, Invitations to treat, Void and voidable contracts.

What to learn next:

The next step would be Internet Marketing Course, this online course provides learners with an understanding of internet marketing so they can develop the skills to use the internet for promotion, advertising, interactive communications, market research, developing customer relationships and an internet marketing plan.