The impact of negative communication on image and reputation
A case study of the Swedish Parliamentary Election 2006

Swedish parties are gradually becoming more market oriented and professionalized. As a result the ideological difference between various parties has decreased and the majority of electors are voting less tribally than in the past and no longer follow the left or the right. In this paper we built our argumentation based on that due to the small differences in the promised service by various parties, image and reputation becomes more important in election process. We looked at how different parties handle their image and reputation process and examined the impact of various exogenous factors impact on party’s image and reputation such as negative advertising, negative communication and the role of media. The study indicates that all parties used a high portion of negative campaigning in the Swedish media while the Right Wing dominated in the use of negative advertising. We found implications of harmful impact on the parties’ reputation and image from exposure of negative communication and the lack of reputation repair strategies as well as inadequate communication strategies caused failure in giving appropriate response to feedback and reputation cues.

Iranian Government Globalization Policy Impacts on SMEs and the Corresponding Effect on Iranian-Swedish Trade

Macro-environmental elements have a vital impact on companies. Traditionally, the government in most countries plays a significant rule in shaping the macro-environment of the country. Therefore, various government policies and programmes are important for managers in analyse of the future threats and/or opportunities of the market. This paper investigating in Iranian globalization policy impacts on SMEs environment and international trade. more...

Damien Hirst, Aesthetic Management and Metaphysical Marketing

There is no doubt that we all live in consumer society. The heterogeneous debate about the consumption regime and its affect on our everyday life has been going on for centuries both in political and management circle. There is evidence that the phenomenon of consumer society has been part of continuous development which has spanned over the ages of human existence and accelerated during sixteenth-century in Europe and onward during nineteenth-century in USA and other part of the world. more...

Dynamic reputations management model

Globalization as well technological development not only had immense impact on societies and caused cultural and environmental changes but also has created new challenges as well opportunities for all sorts of organizations. In the recent decades various organizational researchers have been interested of range of effects that technological development as well sociological changes had on the organizational theories and model buildings. In this paper we are paying attention to variety of factors internal as well external to organization that challenge the process of reputations management. At first we present the widely accepted Fomdrun (1996) three-stage model of reputation building and then look at different challenges to the model its weakness and finally we attempt to present a new model that would better capture the modern reality for reputation building process considering all those factors in the process. more...

The Uppsala Internationalization Model and its limitation in the new era

The Uppsala Model has been one of the most discussed dynamic theories in Nordic School and International Business Studies and has affected many researches in the way to explain the process of internationalization of companies. This paper highlights the limitation of The Uppsala Model in order to describe the process of internationalization of companies in the new era of globalization. First I attempt to describe the theory itself, before to emphasise the changes in international business environment and its impact on the model and its limitation. more...

I started my career in the new media as early as 1998 in London while worked on the development of Online Learning System. From then all my works have been related to internet or digital marketing and I have worked with some of top clients such as MSN, ABB Group, CITB, BBC, Traffic Interactive, Ernst and Young, Toyota, Presentation Graphic and Presentation Services Group… which all developed my management and interpersonal skills.

Fivesix media: www.fivesix.co.uk
Fivesix Media is a London based Promotion & Design consultancy providing its clients with fresh and innovative solutions. FiveSix specialises in Event & Promotional Marketing and Digital Production. With creative talent, copy that works and innovative technology, They help our clients achieve the best possible results.

AZ Cosmetic: www.az-cosmetic.com
AZ-Cosmetic is a special line of make-up, skin care, fragrances, sun care, hair care and body care. The strength of AZ-Cosmetic is the unique concept of highest purity of the raw materials and exceptional environmental friendly manufacturing process, combined with the latest product innovations and fashion sense- still at an affordable price.