 International success of the Cheap Monday A journey through consumer culture phenomena and the birth of Generation Y We live wherever we live, we do whatever work we do, we talk however we talk, we eat whatever we eat, we wear whatever clothes we wear, we look at whatever images we see… we are living however we can. We are whoever we are. This is the birth of generation Y, as some describe them as a reflection of globalize environment. We live in the city, the cities live in us… we move from one city to another, from one country to another. We change languages, we change habits, we change opinions, we change clothes, and we change everything. more.>> |
Swedish parties are gradually becoming more market oriented and professionalized. As a result the ideological difference between various parties has decreased and the majority of electors are voting less tribally than in the past and no longer follow the left or the right. In this paper we built our argumentation based on that due to the small differences in the promised service by various parties, image and reputation becomes more important in election process. We looked at how different parties handle their image and reputation process and examined the impact of various exogenous factors impact on party’s image and reputation such as negative advertising, negative communication and the role of media. |
Iranian Government Globalization Policy Impacts on SMEs and the Corresponding Effect on Iranian-Swedish Trade Macro-environmental elements have a vital impact on companies. Traditionally, the government in most countries plays a significant rule in shaping the macro-environment of the country. Therefore, various government policies and programmes are important for managers in analyse of the future threats and/or opportunities of the market. This paper investigating in Iranian globalization policy impacts on SMEs environment and international trade. more... |
Damien Hirst, Aesthetic Management and Metaphysical Marketing There is no doubt that we all live in consumer society. The heterogeneous debate about the consumption regime and its affect on our everyday life has been going on for centuries both in political and management circle. There is evidence that the phenomenon of consumer society has been part of continuous development which has spanned over the ages of human existence and accelerated during sixteenth-century in Europe and onward during nineteenth-century in USA and other part of the world. more... |
Dynamic reputations management model Globalization as well technological development not only had immense impact on societies and caused cultural and environmental changes but also has created new challenges as well opportunities for all sorts of organizations. In the recent decades various organizational researchers have been interested of range of effects that technological development as well sociological changes had on the organizational theories and model buildings. more... |
The Uppsala Model has been one of the most discussed dynamic theories in Nordic School and International Business Studies and has affected many researches in the way to explain the process of internationalization of companies. This paper highlights the limitation of The Uppsala Model in order to describe the process of internationalization of companies in the new era of globalization. First I attempt to describe the theory itself, before to emphasise the changes in international business environment and its impact on the model and its limitation. more... |
The impact of negative communication on image and reputation
The Uppsala Internationalization Model and its limitation in the new era |
Tony Zohari You will be interested to know that I have more then 16 years experience from marketing industries, from which I have acquired relevant experience. |
I started my career in the new media as early as 1998 in London while worked on the development of Online Learning System EDUCATOR. From then all my works have been related to internet or digital marketing, throughout my career I have worked with some of top clients such as MSN, ABB Group, CITB, BBC, Traffic Interactive, Ernst and Young, Toyota, Presentation Graphic and Presentation Services Group… which all developed my management and interpersonal skills. |
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Fivesix media: www.fivesix.co.uk |
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case1 gallery: www.case-1.com case-1.com is a contemporary art gallery promoting innovative British and international artist. Stablished in 2004 we work with a diverse group of artists and art institution, incorporating a variety of media, both traditional and new. Ranging from painting and drawing, to photography, sculpture and digital installation. |
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Borner Iran: www.borner.ir Borner is the Iranian portal of the Borner Germany. The company produce various kitchen appliances. |
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| Stockholm Ink: www.stockholmink.com | |
Parth Arya: www.partharya.com Parth Arya is a marketing and sales agency specialize in Iranian market. PA provides its clients with unique service to develop their marketing and sales strategy within the Iranian market place. |
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| Blomster Jouren: www.blomsterjouren.com Blomster jouren is one of oldest flower shop in Stockholm. |
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| GlobSell: www.globsell.com Globsell is an online shop targeting Iranian market. The company is a home appliance distributor. |
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AZ Cosmetic: www.az-cosmetic.com |
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